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Latest Episodes
January 1 2025 - 1HR 37 MINS
We’re kicking off the new year with a candid look at 2025, exploring everything from high-ticket programs that finally come with high-touch support to AI practically reading your mind (yes, it knows when you open your email). We dig into why micro-communities are tired of drive-by content, how personal branding has become non-negotiable (looking at you, Budweiser, and your missteps), and the power of authenticity, transparency, and a dash of gamification to stand out in an increasingly competitive world. Along the way, we’ll explain the rise of subscription-based models, highlight the demand for real conversations over faceless logos, and show how AI-driven personalization can be a game-changer.
November 29 2024 - 59 MINS
In this Q&A episode of Paid to Create, we tackle your toughest business questions with practical, no-nonsense advice. From creating ads that grab attention and convert, to managing remote teams without losing momentum, we share insights straight from our own experiences. We also dive into how to build authentic connections with your audience, avoid common mistakes, and stay motivated when things get tough. Whether you're just starting out or looking to level up, this episode gives you actionable tips you can use right now.
November 22 2024 - 16 MINS
S2E9 Urgent PSA for Entrepreneurs: Avoid Fines and Jail Time Under the CTA
In this must-hear PSA episode of Paid to Create, Sarah and attorney Grant Teeple break down the Corporate Transparency Act and its critical impact on small business owners. Miss the compliance deadline, and you could face $500-a-day fines or even jail time. Don’t wait—learn exactly what you need to do to protect your business and stay on the right side of the law.
November 15 2024 - 50 MINS
S2E8 Festive Cash Flow: Holiday Marketing Tactics to Boost Your Bottom Line
Holiday marketing tactics designed to help small businesses stand out, boost revenue, and capture long-term customer loyalty. From crafting irresistible seasonal offers to using social media hacks, they cover strategies to overcome common objections and make the most of the holiday rush. Discover how to manage inventory, engage new customers, and follow up after the holidays to turn seasonal shoppers into loyal, year-round buyers. Perfect for business owners looking to end the year with a powerful cash flow boost.
November 1 2024 - 1:07 HRS
S2E7 Election Chaos: Is Your Small Business Prepared for Policy Shocks?
As the election approaches, we're unpacking how proposed political policies could reshape the landscape for small businesses. From contrasting tax plans between Harris and Trump to the push for higher minimum wages versus automation, we explore the potential impacts on profits, labor costs, and growth. We also dive into the healthcare debate, examining California’s financial challenges alongside universal care models, and consider how these policy shifts might redefine everything from payroll to trade strategies. With real-world cases like Apple’s tariff navigation, this episode offers a candid look at what small business owners should watch for as Election day nears.
October 25 2024 - 57 MINS
S2E6 Turning Moments into Magic: Elevating Customer Experiences
Ready to fund your business the smart way? Join Ricky Brazee, owner of Business Funds Marketplace, as he shares how and when to seek additional capital—without relying on traditional banks. From revenue-based financing to the importance of cash flow and credit, Ricky gives you the inside track on what lenders really want in a loan application. You'll learn why equipment financing demands higher credit scores, how to build business credit, and how to avoid common loan pitfalls. Whether you're expanding or just need new equipment, this episode is packed with insights to help you make savvy financial decisions and unlock growth for your business.
October 18 2024 - 36 MINS
S2E5 Unlocking Business Funding: A Guide to Loans, Credit, and Revenue-Based Financing
Ready to fund your business the smart way? Join Ricky Brazee, owner of Business Funds Marketplace, as he shares how and when to seek additional capital—without relying on traditional banks. From revenue-based financing to the importance of cash flow and credit, Ricky gives you the inside track on what lenders really want in a loan application. You'll learn why equipment financing demands higher credit scores, how to build business credit, and how to avoid common loan pitfalls. Whether you're expanding or just need new equipment, this episode is packed with insights to help you make savvy financial decisions and unlock growth for your business.
October 11 2024 - 48 MINS
S2E4 Q&A: Marketing, Messaging, and Making Money
In this episode, we tackle the myth that effective marketing has to be expensive, offering practical strategies to make the most of your marketing budget. We discuss the benefits of learning marketing skills yourself versus outsourcing, using examples like podcast production costs to show how marketing can be a high-return investment. You'll learn how service providers can generate extra income with creative approaches like "selling your sawdust" and find ways to balance work-life while maintaining financial stability. Plus, we delve into building authentic connections on social media and keeping sales strong during tough times, with actionable advice to help your business stay competitive.
October 4 2024 - 34 MINS
S2E3 Q&A: Fan Engagement, Ad Success, and Staying True to Your Brand
In this listener-driven Q&A episode of Paid to Create, we break down the art of building a loyal fan base by staying true to your brand’s core values, rather than trying to please everyone. From crafting bold messages to leveraging shared beliefs—even the controversial ones—we explore how standing firm in what you believe can create strong, lasting communities.
September 30 2024 - 1:10 HRS
S2E2 Cult Dynamics for Entrepreneurs: Fear, Reward, and the Business of Belief
What happens when good intentions morph into rigid control? In this episode, Sarah Jenkins shares her nuanced story of growing up in a group later recognized as a cult, offering a perspective shaped by resilience and critical thinking. From strict devotionals to dress codes, Sarah exposes the psychological tactics of cult leadership while also contrasting these with Amway’s reward-based system, highlighting the difference between fear-driven control and genuine loyalty. We explore the striking parallels between cult dynamics and business strategies,
providing entrepreneurs with valuable lessons on leadership, motivation, and ethical boundaries.
September 20 2024 - 51:14 MINS
S2E1 Mastering Political Influence: Trump vs Harris
What if the secret to winning elections and blowing up your business was the same? In this episode of Paid to Create, we’re unpacking the recent Trump vs. Harris debate and getting into the real juice: how certainty and confidence can sway not just voters, but your customers too. Trump’s got the bold, “I know what I’m about” energy, while Harris could use a little more of that decisive edge. It’s all about clear messaging and standing for something—whether you’re running for office or building your business.
September 18 2024 - 13:40 MINS
S2E0 Unfinished Business: We’re Back and Ready to Level Up
This teaser is your heads-up: Season 2 of Paid to Create is on its way. AJ and I have been off the mic for a year, but we’ve been working behind the scenes—running companies, writing books, and getting ready to bring you the best content yet. This season, we’re going all in on practical business strategies that cut through the noise. We’ll cover everything from smart marketing tactics to navigating economic chaos, with a no-fluff, real-world approach. Buckle up, because Season 2 is all about helping you win.
August 2 2023 - 50:30 MINS
016 Leveraging One Skill to Fund a Lifestyle Business and Purposeful Non-Profit with Louise Henry
In this episode of "Paid To Create," dive into Louise Henry's journey from a humble virtual assistant to an online course tycoon. Discover the secrets behind her phenomenal business scaling, learn about her nonprofit "Tim's Club" for autism support, and gain insights into how she leveraged platforms like YouTube and Kartra to reach unparalleled success. Louise's blend of tenacity, tech prowess, and heart is a must-listen for every aspiring entrepreneur. Don't miss out – tune in and be inspired to carve your own entrepreneurial path!
July 26 2023 - 59:08 MINS
015 Harnessing the Magic of Gamification for Your Business with Jeff Sherman
In this episode of "Paid To Create," entrepreneur Jeff Sherman explores how micro learning and gamification are revolutionizing online education. Digestible content, combined with engaging gaming elements, transform learning experiences and create engaged, loyal customers. From the intricacies of crafting compelling online courses to the future of AI-driven education, Sherman offers novel insights you won’t find anywhere else. Tune in to unearth how leveraging these tools can drive your business to new levels of success. Don’t miss this episode!
July 19 2023 - 1:05:02 MINS
014 Profitable Self-Publishing: Cliff Pelloni's Unique Approach to Build Your Brand with a Book
Join publishing expert Cliff Pelloni as he uncovers the transformative potential of authorship in this inspiring podcast episode. Cliff strongly advocates that everyone has a book inside them that can elevate their business, brand, and bank account. From exploring the benefits of self-publishing to offering actionable strategies to overcome common writing challenges, he provides a roadmap to your author journey. Tune in to unlock your unique voice and start your writing journey, which not only shares your story with the world but also serves as a powerful tool to attract ideal clients and open doors to unprecedented opportunities.
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Meet Your Hosts
AJ Roberts
Entrepreneur & Podcaster
AJ Roberts is an industry pioneer with 15 + years of experience in online commerce, direct response marketing, e-learning and multi-million dollar product launches and is currently the Chief Evangelist at Genesis Digital. AJ works closely with key stakeholders, to promote the company's mission and vision and build support for its products and services. Overall, AJ is a highly respected and influential leader, and his contributions to the success of Genesis Digital have been instrumental in positioning the company for continued growth and success.
Sarah Jenkins
CEO Genesis Digital
Sarah Jenkins boasts over a decade of experience in a variety of business niches, including the fitness industry, information products, and now software as a service. Emerging in her early twenties with a #1 website for the then company, SoCal Fitness, she’s now considered a leader in self funded business growth. As Genesis Digital’s CEO and leading beacon, she is directly involved with the daily operations, finance and management of our fully remote staff, taking the entire company to new heights.
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