Podcast | Posted On 3 January 2025 | Posted By AJ Roberts

We’re kicking off the new year with a candid look forward at 2025, where high-ticket programs finally come with high-touch support, AI practically reads your mind (knowing when you’ll open your email before you do), and micro-communities crave real conversation over drive-by content. We’ll walk through each big trend (and crack a few jokes along the way), sharing why authenticity, transparency, and a dash of gamification will matter more than ever.

On top of that, personal branding is emerging as a non-negotiable for business success—consumers are done with faceless logos and want to see the real people behind a brand. We also touch on Budweiser’s marketing missteps to highlight the risks of misalignment with buyer values. From the rise of subscription-based models and the demand for transparency to the power of AI-driven personalization, we’re mapping out next year’s possible game-changers, so you can stay ahead in an ever-competitive landscape.

What We’re Covering:

• Why personal branding is essential (and what happens if you ignore it)
• How consumer buying trends hinge on personal values and authentic storytelling
• A real-world case study on Budweiser’s brand woes (and lessons learned)
• AI’s increasingly precise role in targeted marketing
• The emergence of micro-communities and niche markets
• Subscription-based revenue models and why they’re skyrocketing
• Gamification strategies to boost engagement and loyalty

Join us as we unpack these predictions and equip you with the insights, tactics, and laughs you’ll need to thrive in the marketing landscape of 2025.