001: Empowering Female Leadership through Integrity and Quality w/ Sarah Jenkins
Podcast | Posted On 17 May 2023 | Posted By AJ Roberts
In a time where online marketing plays a pivotal role in business success, it's essential to learn from the best in the industry. The inaugural episode of the "Paid to Create" podcast brings us a conversation with a true powerhouse of the digital world, Sarah Jenkins, the CEO of Genesis Digital.
Sarah's journey from personal training to leading Genesis Digital, a prominent player in the online marketing sphere, is an inspiring tale of perseverance, learning, and leadership. In a frank and enlightening conversation with AJ Roberts, Sarah shares her experiences, challenges, and insights from her journey.
Sarah and her team started their venture into online marketing by mastering SEO and setting up professional emails. They quickly realized the potential of marketing to transform a business. The evolution of their strategies, from leveraging Craigslist ads to transitioning to white hat marketing, is a testament to their adaptability and keen business acumen.
But Sarah's journey wasn't without its challenges. She recalls the early days of outsourcing their client's training to other quality trainers and the shift to online marketing. One of the most significant hurdles they faced was the Google slap, a penalty for websites using shady tactics. This challenge forced them to pivot towards white hat marketing, ensuring quality and integrity in their work.
Despite these obstacles, Sarah emphasizes the importance of maintaining integrity and quality in all roles. She believes these values are crucial to fostering strong teams and delivering a quality product or service.
Sarah also candidly addresses the role of female leadership in the industry. She discusses the challenges she faced as a female CEO in a male-dominated sphere, stressing the importance of overcoming gender biases and promoting equality in leadership roles. In the era of remote work, Sarah shares her insights on the benefits of a virtual workplace culture, pointing out how it has helped her balance her work and personal life.
Sarah’s concept of "alpha leadership" resonates throughout the conversation. It’s about authenticity and quality leadership, regardless of gender. Her insights are invaluable for any aspiring leader, especially those in the digital world.
The conversation concludes with Sarah sharing her strategies for "buying back" one's own time, an essential aspect of maintaining work-life balance. She shares her thoughts on outsourcing tasks, not only in business but also in personal life, to focus more on what's essential.
You're limited by how many hours are in the day. The only way to multiply yourself in person is to expand with other people
Sarah Jenkins's journey is an inspiring story for anyone looking to navigate the world of online marketing and entrepreneurship. Her leadership insights, coupled with her experiences in online marketing, make this episode a must-listen. Tune in to the Paid to Create podcast, and let Sarah's journey inspire your own.
You can learn more about Sarah and follow along on her journey on LinkedIn.
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