005 Mastering Relationship Marketing: Long-Term Networking Strategies for Business Success
Podcast | Posted On 17 May 2023 | Posted By AJ Roberts
In today's digital world, the art of relationship building and networking can sometimes feel like a lost cause. Yet, these are some of the most effective strategies for business growth and success. On a recent episode of the Paid to Create Podcast, hosts AJ Roberts and Sarah Jenkins dove into these topics with guest Steve Black, executive director of BNI (Business Network International) West & South-Central Texas BNI regions in Texas.
After moving to the United States in 2000, Steve built a business focused on custom window treatments in Texas, heavily relying on referrals and networking. His journey into networking started when he attended a BNI meeting, where he signed up for a two-year membership. Initially, he didn't see immediate results, but when the first referral came, it paid for his investment for the next 15 years. This was a turning point that encouraged Steve to continue networking.
During the podcast, Steve emphasized that networking is not a quick fix for attracting new clients. Instead, it is a long-term strategy that requires time and patience. He shared insights about the importance of networking in the right places and giving without expecting anything in return. This approach helped him create a robust referral network that has driven his business success.
One of the key topics discussed was the concept of relationship marketing. Steve explained that networking isn't about making an instant sale; it's about building relationships over time. Drawing a parallel to dating, he suggested that no one would propose marriage at a prom after just one dance. Similarly, networking requires time, patience, and genuine effort to nurture relationships before expecting to make a sale.
As the conversation shifted towards online networking, Steve explained how the pandemic pushed many businesses, including his own, to shift their networking strategies to the virtual world. This transition presented its own challenges but also opened up opportunities for businesses to connect with a wider audience.
Building a power team was another key focus of the discussion. Steve emphasized the benefits of having a group of complementary experts and the importance of referrals in this context. A power team can provide businesses with a broader range of expertise and a more extensive network for referrals, creating a mutually beneficial system for business growth.
Steve's journey serves as a testament to the power of networking and relationship building in driving business success. Whether it's building a power team, shifting to online networking, or focusing on creating a positive customer experience, these strategies have proven to be invaluable for Steve's business growth.
The conversation concluded with Steve's advice for those struggling to grow their business. His key takeaway was that networking and relationship building are worth the time and effort they require. They may not offer immediate returns, but over time, they can lead to a profitable referral network and long-term business success.
You're limited by how many hours are in the day. The only way to multiply yourself in person is to expand with other people
In an era where digital marketing and online sales often take the limelight, Steve's story serves as a reminder of the enduring power of relationship marketing and networking. No matter how advanced our sales strategies become, there's no replacement for the human connection.
To learn more about Steve's journey and gain further insights into networking and relationship building strategies for business success, visit Letstalkreferrals.com
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17 May 2023
17 May 2023
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